Harvey Nichols Opens New Concept Store
Strata Tiles worked closely with Virgile + Partners to source and produce bespoke trapezoids, diamonds and triangles, in marble and concrete, to create the desired look of ‘controlled destruction’. July 2015 saw Harvey Nichols close their original store in Birmingham to make way for a brand new concept store, in the heart of the new look Mailbox complex. Harvey Nichols were keen to create a concept store which portrayed the look of “controlled destruction”, as described by Shadi Halliwell, group marketing and creative director at Harvey Nichols.
Harvey Nichols worked in collaboration with architect and retail design specialists, Virgile + Partners, to create an unusual environment through technology and an eclectic approach to materials. With the design approved, Virgile + Partners enlisted the expertise and knowledge of Strata Tiles, to help source and produce custom-made concrete and marble pieces for the 45,000sqft store. The concrete was manufactured by our exclusive partners, Ivanka, in two colours and three bespoke formats. 372 x 1118 x 1118 x 1490mm large trapezoids were produced, in the colour EG for the main sales floor, alongside smaller diamonds (372 x 372 x 372mm) and triangles (370 x 370 x 370mm) specially produced in the colour RG, for the smaller zones.
The selection of the Calacatta Vagli marble was a particularly important element for Harvey Nichols. “Representatives from Virgile + Partners and Strata Tiles visited the quarry to ensure the marble chosen conformed with the design specification set”, Neil Lutterloch, Sales Manager at Strata Tiles explained. “Once selected, the marble was produced in both diamond and triangle pieces, mimicking their concrete counterparts in both size and shape. Combining both the concrete and marble presented a unique challenge as their manufacturing tolerances differed from one another. Strata Tiles worked closely with Virgile + Partners to provide advice on movement joints and to ensure both the concrete and marble modulated perfectly, creating a seamless look from one department to another. In total, Strata Tiles provided Harvey Nichols with over 3,400sqm of bespoke trapezoids, diamonds and triangles, in a combination of marble and concrete; this amounted to a total of 2124 bespoke concrete trapezoids alone. An additional area, consisting of timber flooring in diamond and triangle formats, was added to complete the look.