Ford and Next Partnership in Manchester Arndale
Automotive retailing takes another step into the future with the opening of a new Ford showroom within the Arndale flagship Next store.
The newly refurbished Next store, their largest site in the country has been reconfigured for best customer journey with partner-specific areas created within the new store, allowing Next to create a new route for Ford to reach their customer base. Within the same store
The store, situated within Manchesters Arndale centre has over 42 million visitors every year is the worlds largest Next store. Strata tiles supplied over 9,000m2 of new flooring including two new custom made mosaic feature floor pads and a new high traffic porcelain, ambient finish Gault tile to give +36 in the wet with easy maintenance during the recent £12million refurbishment..
The Urban concept flooring specified by Dalziel and Pow for Next carries through to the new in-store Ford showroom using our porcelain wood alongside the high traffic porcelain Gault to create a warm and welcoming atmosphere with specific zones in the showroom to simplify the customer journey and reflect the values of Ford alongside best selling brand Next.
The new Ford store sits in the refitted and expanded Next store alongside new concessions, including a florist, Gino Diacampo’s prosecco bar, Emily’s Paint a Pot, Costa Coffee, Paperchase stationery and a hairdressers. Next is also in negotiation to add a spa operator and bridal wear concession.