40 for 40 in Partnership with World Land Trust
Taking action to ensure a future for wildlife
As part of the Commercial Business Unit, Strata Tiles has made a pledge to donate 40 pence to World Land Trust, for every square metre of tiles purchased that contains 40 percent or more recycled content. Money donated will go towards helping the conservation charity’s Buy an Acre programme that preserves crucial natural habitats by protecting land, acre by acre ensuring the future for wildlife.
Available on 40 ranges with more than 40 percent recycled content, ’40 for 40’ is part of a range of initiatives to reduce environmental impact with a clear ambition for our Commercial Business Unit to be carbon neutral by 2022. The partnership is part of the work of the Sustainability Council, an internal committee with the task to identify priorities and opportunities to lessen environmental impact in line with the United Nation’s Sustainable Development Goals (SDG)
"We’re delighted to announce this partnership with World Land Trust. The charity’s crucial work is hugely important in protecting some of the world’s most threatened habitats, preserving forests and wildlife through permanently protected reserves. Our growing number of 40 per cent recycled content tiles give opportunity for designers and specifiers to provide projects with floor and wall tiles that have proven positive impact while also supporting the incredible work of World Land Trust through 40 for 40."
Brian Linnington, Managing Director, Commercial Business Unit
Since its foundation in 1989, World Land Trust has helped to secure more than 2,222,247 acres of threatened habitat in 20 countries. The charity pioneered the Buy an Acre concept as a way of purchasing and protecting land for conservation. It now ensures that more than four million acres of land is managed under active protection worldwide.
"We are very pleased to be working in partnership with Parkside and Strata Tiles to save threatened habitat through their 40 for 40 initiative and WLT’s landmark Buy an Acre programme. Together we are taking positive action to protect the home of endangered wildlife and address climate change, and we are grateful for Parkside and Strata’s support of World Land Trust’s conservation work."
Jonathan Barnard, CEO, World Land Trust
The 40 for 40 initiative is part of a range of activities and we are currently working towards ISO 14001 Environmental Management certification as well as a research project with the University of East Anglia (UEA) to investigate the environmental impact of tiles through production, supply chain, installation and longevity.